Every great brand has a story, and Westmonte Animal Clinic's journey began with a desire to deepen their connection with pet owners and enhance their community presence. From the very start, our collaboration was built on open communication, allowing us to truly understand their values and vision. Westmonte Animal Clinic came to us through a trusted referral—our website development and SEO partner—knowing we deliver strategic, on-brand design with customer experience at the top of mind.
deliverables__
_Brand Refresh Strategy
_Logo & Identity System
_Illustrations
_Iconography
_Flyer Designs
_Business Card Designs
_Future Signage & Interior Design Concepts
_Customer Experience Designs
_Marketing & Promotional Designs
Category:
CLIENT:
WESTMONTE ANIMAL CLINICInitial Project Goals_
_Increase brand awareness in the local community
_Improve perception of Westmonte Animal Clinic as a friendly, welcoming environment
_Reach new revenue goals
_Have a strong brand identity to feed a new website design and other marketing materials
Challenges for WAC specifically_
_Difficulty standing out from competitors in a highly professionalized industry
_Lack of visual representation of the clinic’s warm, compassionate approach towards pets
_Outdated branding that didn’t reflect the clinic’s modern, inviting atmospher.
the old branding
Step 1_
Researching the brand’s history, market, current customers, desired future customers, business goals, vision, mission, and values.
Step 2_
Designing and refining the visual assets and selected brand marketing elements.
Step 3_
To maintain brand alignment, we craft comprehensive guidelines for WAC’s visual identity, verbal identity, and interior/exterior design to be both a strategic tool and training resource to empower the team to represent the brand consistently – no matter if they’re internal or external.
crafting the brand assets_
We crafted a logo system that reflects the passion and joy experienced from the Westmonte team. The color palette and typography were chosen meticulously to convey the personality and culture of the brand their current customer base would resonate with while speaking to new customer personas, and pleasing to the doctor’s and team’s tastes.
The brand mark was quickly conceptualized, drawing inspiration from the clinic’s history and the heartwarming images of Dr. Matagrano interacting with pets. The design process was streamlined due to the client’s comprehensive information, collaboration with their website team, and effective project management.
The new logo variations and brand mark served as a foundation for the subsequent development of custom icons and illustrations. These elements were largely approved in the initial round, with minor revisions made to refine intricate designs and offer variations for different services.
envisioning what could be_
We then created a series of mockups to help tell the brand’s story visually.
We overhauled their office internally and externally applying the new brand assets using digital art to submerse the client in the brand concept of their everyday atmosphere.
touchpoints_the client experience
Every customer touchpoint is another chance to extend their caring brand into everyday life. From pet bowls and leashes to collars, shirts, packaging, and floor mats, each item is thoughtfully designed to reflect the warmth and trust that clients feel when they visit the clinic. These tangible details transform routine interactions into memorable experiences, ensuring that the Westmonte brand continues to delight and connect with customers long after they leave the waiting room.
Marketing & advertising_
Every marketing and advertising piece is another chance to engage and delight their community. From flyers and business cards to dynamic social media graphics and car decals, each item is designed to carry their fresh, caring brand into the world. The food bowl, a thoughtful and tangible touchpoint, encourages brand interaction even at home. These materials together create a consistent, professional presence that not only attracts new clients but also strengthens existing connections.
THE OUTCOME_
Since launching the new brand, Westmonte Animal Clinic has seen an increase in website traffic and inquiries. Their refreshed identity has helped them connect with more pet owners in the community, creating a space where pets and their families feel truly cared for.
You can see Westmonte’s branding applied to one of their marketing mediums (their website) at the button below. Credit to Clarity Creative Group, our trusted partners in website and SEO for the development of this client’s website!
THE final comparison_before & after
