THE FOUNDER

Caitlin is a seasoned brand strategist and our lead identity designer with a passion for building powerful brands that leave a legacy. 

With a background in destination marketing, she brings a unique perspective to her work, understanding the nuances of industry-specific branding and the importance of aligning marketing efforts with overarching business goals.

Before establishing Outdoors 34 Design Co, Caitlin honed her skills as the President and Brand Manager for a zealous destination marketing organization. In this role, she successfully led rebranding initiatives, developed comprehensive marketing strategies, and crafted experiential customer touchpoints while also ensuring consistent brand messaging throughout.

As a seasoned business owner, Caitlin’s approach to design is rooted in empathy and a deep understanding of business challenges. She believes that strong brands are more than just visually appealing; they are strategic assets that can drive growth and customer loyalty. 

By combining her creative vision with a data-driven approach, Caitlin helps businesses create authentic and memorable brand identities and brand experiences that resonate with their target audience.

Whether you’re looking for help to elevate your customer touchpoints or considering a brand expansion, refresh, or complete overhaul, she’d love to have a conversation and hear all about it!

Submit your project details below to be scheduled for a Free Consultation.